Digital Marketing for musicians is multifaceted and requires a team. Pis Po Records works with various third-party vendors that specializes in the art of analytics, reporting and digital marketing strategies to expose an artist’s brand to their niche target audience.
We begin by working with analyst to discover your true audience based on engagement and likeliness to convert from a potential listener to a consumer of your music. Then we work with visual creators to develop content that your target audience will be most likely to engage with.
We break down market strategies in two ways. Digital Marketing and Guerilla Marketing. Both tactics are extremely effective and both takes time and strategy prior to execution. Digital Marketing mainly tactics will be mainly executed on your social media and streaming platforms while Guerilla Marketing will be down in the streets.