Artist Development is the process any musician goes through to develop their craft and skills necessary to build a professional career in the music industry. This means everything from voice, songwriting, image and branding, music and video production, live performance, marketing and social media.

Pis Po Records breaks these services down into different sectors for each phase of an artist’s development process beginning with the art of mastering ones sound and style of music.  We match artist with quality producers and engineers to test out your sound based different characteristics of what you as an artist has to offer the various demographics your brand appeals to.

The goal in this process is to work with the artist to find their most marketable sound that will make them a star.

Pis Po matches your sound with the music.  We pair you with the top producers and engineers in the hottest studios in your city, regardless of where you’re located.  Depending on the project we can get you in the studio or with a band to optimize the sound of the particular record being recording.

If you’re a signed artist, we cover all cost for studio time, the mixing and mastering of your music including distribution.  If you’re not a signed artist, we will still work with to get your music recording and ready for distribution to the world.

In this digital age your brand is extremely important to capture the attention of the masses.  Visual content will make or break you in this era so you have to be on top of your game and extremely creative.

Pis Po Records works with the best videographers and photographers from Atlanta, GA to Junction City Kansas.  We really listen to the music and work to tell your story visually alongside of the music.  Our creators create and can tell your story in a unique way with videos that are worthy to be featured on major blogs and television.

Outside of music videos, we work with road videographers that will follow you around to tell your story and showcase your work ethic while you’re emerging in the music business.  Documentaries are great tools to get the fans engaged in your outside of just being an artist.  To grow a true fan base, people have to not only follow your music but follow you as well and want to become part of your movement.

Digital Marketing for musicians is multifaceted and requires a team.  Pis Po Records works with various third-party vendors that specializes in the art of analytics, reporting and digital marketing strategies to expose an artist’s brand to their niche target audience.

We begin by working with analyst to discover your true audience based on engagement and likeliness to convert from a potential listener to a consumer of your music. Then we work with visual creators to develop content that your target audience will be most likely to engage with.

We break down market strategies in two ways.  Digital Marketing and Guerilla Marketing.    Both tactics are extremely effective and both takes time and strategy prior to execution.  Digital Marketing mainly tactics will be mainly executed on your social media and streaming platforms while Guerilla Marketing will be down in the streets.

Brand Development is an ongoing process that thrives through every process of our Artist Development program.  We take branding seriously here at Pis Po Records.  Your brand is your name, your movement, your music.  Your brand is everything that the artist represents and is a direct influence on the success of your music career.